Posts Tagged ‘Airbrush Ink’

Tattoos get amazing exposure online

June 22, 2015

Amazing Raymond is an Adwords Genius and has combined this with the Temporary Tattoos Business to create a great success

 Raymond Mellick with one of his tattoos.

Amazing Raymond’s experience using Google AdWords to drum up business for his temporary tattoo enterprise has been nothing short of, um, amazing.

“Since I started using Ad Words six years ago my business has tripled; I now get 95 per cent of my business through the ‘net,” says Raymond Mellick, more commonly known as Amazing Raymond the Tattoo Man.

Thanks to his online advertising campaign, Amazing Raymond’s tattoos are now used by a well-known hardware chain and his tattoos have been used by Robert De Niro in his coming film The Killer Elite and by the cast of TV show City Homicide. Other high profile clients include Fox Studios and New Zealand’s South Pacific Pictures.

He also has a longstanding association with Melbourne’s Crown casino, for which he produces special tattoos for events such as AFL grand finals, Mother’s’ Day and New Year’s Eve. He also works with many corporate clients, creating tattoos of their logos for company events.

Initially, Amazing Raymond worked with digital agency Yodel Australia to set up his Google AdWords campaign, but he has subsequently run his campaigns by himself.

The ‘net works so well for him as a marketing tool because he has a number of different products and aliases and can run individual campaigns for each of his product lines.

For example, he runs campaigns around his Temporary Tattoos Guru site, and for his Amazing Raymond site.

“Because it’s so instant and measurable you can tweak a campaign and see results straight away. I also ask all my customers how they find me, through a sponsored link or through an organic search, and it’s usually through a paid search,” he says.

According to Amazing Raymond, success with online advertising is all about trial and error.

“I started with a $30 a day budget, then gradually increased it to $40 a day, then $50 a day, and the new business I get through online advertising now covers the cost of the campaign plus a lot more.”

Raymond, who has a marketing and graphic design background, developed his Melbourne-based business more than 20 years ago after seeing a similar concept in the US.

Yes, it'a a tattoo ... by Amazing Raymond.

He spent 14,000 hours developing cosmetic formulas that are safe to be applied to the skin, as well as a screen-printing formula. All the inks and papers he uses to make his temporary tattoos are tested to Australian standards.

“My main philosophy is to give people a fun way to have a tattoo without them having to commit needle to skin,” says Amazing Raymond, who has no real tattoos.

“Kids get boozed up and choose a design they haven’t even thought about. Then they find they have trouble getting a career job because despite what they think, tattoos are still taboo. If they go for a temporary tattoo initially they can at least make an informed decision if they want something more permanent.”

Amazing Raymond’s advice to other small businesses thinking about embarking on an online advertising campaign is “just do it”.

An Amazing Raymond tattoo.

He says “you can’t really make a mistake because you can change your campaign whenever you want. With Google AdWords you can work out how much you want to spend and call for expert advice whenever you need to. My secret is to check how my campaigns are going once or twice a day. That tells me which keywords are working and how you need to tweak them – it’s always a work in progress.”

But, says Raymond, make sure you have strong customer support systems in place to be able to handle an increase in business as a result of an online campaign.

“I always make sure I tell my customers that their order has been received and let them know it’s on its way and give them a tracking number,” he says.

“Online advertising has transformed my business and put me on the world stage; I now get lots of overseas orders thanks to my online ads. It’s amazing!”

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Australia’s “granddaddy of temporary tattoos” Raymond Mellick says Gold Tattoos the next bling thing

May 3, 2015

This is an article in Sydney Morning Herald dated 26th March 2015

Have a good read

goldsm

…”Closer to home, Australia’s “granddaddy of temporary tattoos” Raymond Mellick says identifies with Burnet’s constant battle to protect her unique brand and product. Mellick founded Amazing Raymond – Tattoos without Needles in 1988, which led to the launch of Temporary Tattoos Guru franchise network.

The 60-year-old Melbourne businessman says he’s spent about 14,000 hours and $100,000 developing his “lick-and-stick” tattoo formulas, and today his products (2300 designs in total) are bought by customers including Fox Studios, The Burbank Studios, party organisers, corporations, schools and “grandmothers who want to upset their children.” “I was the pioneer of this industry [in Australia], starting in the nightclubs – giving people an option without permanency or pain,” Mellick says.

“In my opinion what the woman [Burnet] is doing overseas is great because it supports what we are doing and brings attention to the industry. “I have some serious competitors out there at the moment … and it can be very dirty and very hard to police.” It is impossible to know how prevalent piracy is in Australia today, says executive director of the Australian Retail Association Russell Zimmerman.

However, he sends a stern message to anyone copying a rival’s temp tatts. “You need to be very, very aware that if you do these things, the ACCC [Australian Competition and Consumer Commission] can, and does, come knocking on your door,” Zimmerman warns. “My feeling is that as [tattoo piracy] becomes more prevalent, the commission will look more closely at it and clamp down. “We used to always say buyer beware; I would say, in this market, it is just as much a case of retailer beware……..”

You can never have enough Bling Ha ha

April 9, 2015

Check out our range of New Products 

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The Age Small Business has written a story on The Legendary Amazing Raymond

March 23, 2015

Even The Age Newspaper Small Business has written an article on the legendary Amazing Raymond The Tattoo Man

read here

With Ink and brush the Master works to create Living Fabric TM

With Ink and brush the Amazing Raymond  works to create Living Fabric TM

30 Years in Business we are Australia’s Favorite Temporary Tattoos

February 22, 2015

We have been rearranging links on our websites, We now have 40 product lines…..thing are getting a bit out of control in a good way. Can’t help it if we are Australia’s Favourite Temporary Tattoos. Amazing Raymond 30 years in this Business

Your Logo Temporary Tattoos printed Same day in Aussie and delivery is FREE

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Temporary Tattoos printed today in Aussie and FREE Delivery

November 29, 2014

Temporary Tattoos=Amazing Raymond

temporary tattoos, fund raising tattoos, temporary tattoos australia

Time for making some serious Cash for your school

aj2 Movie Star Gold and Sliver Tattoos Movies Star 2 day old tattoos

In the Style of Harry Potter Deathly Hallows

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Now you can paint on our Glitter

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Temporary Tattoos Airbrush and Hand Paint Inks

August 7, 2010

We have developed the Liquiline® New Liquid Fine Line Technology Products and Inks in all colours which can be Hand painted or airbrushed onto the body for the most fabulous results Here

Amazing Tatto TM Inks

Tattoos Without Needles TM